When starting a wellness program, there are many considerations to ensure a successful program year. One of the most important considerations is your organization’s communication plan. A strong communication plan correlates to higher participation and greater wellness program success.

What are some examples of successful modes of communication?

It will be key for you to identify which mode, or modes, of communication will be most successful for communicating the wellness program to your employee population. It is best to use a variety of communication modalities.

  • Flyers, emails, or paycheck stuffers
    • Post flyers in commonly trafficked areas within your organization’s workplace, such as break rooms, hallways or near printers.
  • Leadership communication
    • Have members in leadership discuss the program during meetings or send out communications to employees to show their support for your wellness program.
  • Company meetings
    • Incorporate discussions about the wellness program into company meetings to make employees knowledgeable of the requirements and answer any questions they have.
  • Company intranet site
    • If your organization has a company-wide intranet site, consider utilizing it to communicate the program.

Successful Communication Tips

When creating your organization’s communication plan, use the following tips to establish the most effective plan.

  • Create a specific timeline progression for communication; communicate early and often
  • Provide accurate and concise information; be specific and clear on any requirements and deadlines
  • Remind employees regularly, especially of upcoming deadlines
  • Establish a wellness committee that can help promote the wellness program through informal communication channels

When creating your organization’s communication plan, use the following tips to establish the most effective plan.

Need more help establishing a successful wellness program communication plan for your organization? Use the communication checklist on the following page, provided by Well Nation®, to help guide your communication planning.